Services Design

Design that does a job, not just a look.

Brand, interfaces and digital experiences, designed around what your business needs to achieve and made to hand over cleanly to development and marketing.

Sound familiar?

Problems we help with

  • Our brand looks different everywhere it appears.
  • The website looks fine, but it doesn't move anyone to act.
  • Every new campaign or page starts from scratch.
  • We've outgrown the brand we started with.

What's included

Design, from first sketch to handover.

Brand

Strategy, identity and the guidelines that keep it consistent.

  • Brand strategy
  • Identity
  • Guidelines
  • Messaging

Interfaces and digital experiences

Journeys and screens that make the next step obvious.

  • UX research
  • Customer journeys
  • Interface design
  • Prototypes

Design systems

Components and rules your team can reuse without starting again.

  • Components
  • Design tokens
  • Documentation

Communication design

Everything the brand has to say, in every format it's said in.

  • Sales and marketing collateral
  • Presentations
  • Editorial design
  • Email design

How it connects

Part of the whole job.

Designs are made as components a developer can build exactly, and as templates marketing can reuse. Nothing gets redrawn between teams.

  1. Design
  2. Development
  3. Marketing
  4. Commercial: one goal, measured throughout

How an engagement works

Same route, every time.

Discovery · fixed price

Project · fixed price, agreed before you start

Ongoing · monthly

  1. Sketch

    Process map, goals and a fixed-price proposal

  2. Your call

    Go ahead, or leave with the plan

  3. Structure

    Wireframes with real content

  4. Design

    Designs and a design system

  5. Build

    A working site, connected to your tools

  6. Live

    Launch and a results report

  7. Your call

    Keep improving, or hand it over

  8. Ongoing

    Improvements, campaigns and reporting

Every stop leaves you with something you own.

What you keep

  • Brand guidelines
  • A design system
  • Designs for key pages and states
  • A clickable prototype
  • Reusable templates
See the approach

Is it a fit?

Honest about who it's for.

A good fit if

  • Your brand and website no longer match what the business does
  • You want design that's measured against a goal
  • You need design, build and marketing to line up

Probably not the right fit if

  • You need a high volume of production artwork every week

Proof

Recent design clients include RSPCA, METZ and Humax.

Case studies are on the way. Until then, Dru can take you through relevant work on a call, including work that can't be published.

Ask for a walk-through

Questions

About design.

Can you work with our existing brand?

Yes. Most work starts from what you already have, and we only change what's holding you back.

Who does the design?

Dru leads and designs. Specialists, such as illustrators or photographers, join when the work needs them, and you'll know who they are before they start.

How do you make sure the designs get built properly?

Design and development happen in the same studio, so designs are made as components from the start.

Tell us what isn't joining up.

A short conversation is the best place to start. If Discovery is the right next step, we'll tell you what it would cover and what it would cost.

What happens next

  1. A short conversationDru reads every enquiry and replies personally within two working days.
  2. Discovery · fixed priceProcess map, goals and a fixed-price proposal
  3. Your callGo ahead, or leave with the plan