Services Marketing

Marketing that sounds like you and shows its working.

Campaigns, content, CRM and analytics that keep the work reaching the right people, measured against the goal agreed at the start.

Sound familiar?

Problems we help with

  • We post regularly, but we can't tell what's working.
  • Sales and marketing use different lists and different numbers.
  • Our campaigns don't look or sound like our website.
  • Reporting takes a day each month, and nobody reads it.

What's included

Marketing, from first sketch to handover.

Go-to-market and campaigns

Who you're for, what you say, and where you say it.

  • Go-to-market strategy
  • Customer journeys
  • Campaign planning

Content and search

Content people look for, written in your voice.

  • Content programmes
  • SEO, AEO and GEO
  • Editorial

CRM and email

Every lead lands with an owner and the right next message.

  • CRM and marketing automation
  • Lead generation and routing
  • Email design and deliverability

Measurement

One set of numbers, reported in plain English.

  • Analytics and attribution
  • Experimentation
  • Plain-English reporting

How it connects

Part of the whole job.

Campaigns use the same design system as the site, and every lead lands in the CRM with an owner, so the results can be traced back to the goal.

  1. Design
  2. Development
  3. Marketing
  4. Commercial: one goal, measured throughout

How an engagement works

Same route, every time.

Discovery · fixed price

Project · fixed price, agreed before you start

Ongoing · monthly

  1. Sketch

    Process map, goals and a fixed-price proposal

  2. Your call

    Go ahead, or leave with the plan

  3. Structure

    Wireframes with real content

  4. Design

    Designs and a design system

  5. Build

    A working site, connected to your tools

  6. Live

    Launch and a results report

  7. Your call

    Keep improving, or hand it over

  8. Ongoing

    Improvements, campaigns and reporting

Every stop leaves you with something you own.

What you keep

  • A go-to-market plan
  • Campaign plans and a content calendar
  • Automated journeys
  • Monthly reports against the goal
See the approach

Is it a fit?

Honest about who it's for.

A good fit if

  • Marketing is busy, but you can't see what it's doing
  • Sales and marketing need one view of the pipeline
  • You want campaigns that match the site

Probably not the right fit if

  • You need large-scale paid media buying

Proof

Recent marketing clients include Reuben Sinclair, Biophoundry and METZ.

Case studies are on the way. Until then, Dru can take you through relevant work on a call, including work that can't be published.

Ask for a walk-through

Questions

About marketing.

Can you work alongside our marketing team?

Yes. Rind can lead the whole programme, or take the parts that need joining up and work with your team.

How do you report?

Monthly, in plain English, against the goals agreed in Discovery: what moved, what didn't and what to do next.

Do you run social media?

Yes, as part of a content programme rather than as a stand-alone posting service.

Tell us what isn't joining up.

A short conversation is the best place to start. If Discovery is the right next step, we'll tell you what it would cover and what it would cost.

What happens next

  1. A short conversationDru reads every enquiry and replies personally within two working days.
  2. Discovery · fixed priceProcess map, goals and a fixed-price proposal
  3. Your callGo ahead, or leave with the plan